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Samvakti Journal of Research in Business Management
- Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare April 17, 2025 In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and... |
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April 11, 2025 This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were... |
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Samvakti Journal of Research in Business Management
- Supply Chain Management
Conference Paper - Investigating the Challenges and Opportunities of Adopting Sustainable Supply Chain Management in Kano Mr. Sadiq Isa Yusuf Yusuf , Dr. Deepti Patnaik, Nnamdi Humphrey Mbaebie April 11, 2025 Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city Anurag Sarma , Ananya Banik March 23, 2025 The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate Rahi Masoom , Priyanka Swargiary March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Exploring the impact of ChatGPT on Academic ASSISTANCE: Perception and benefits among undergraduate students Rituparna Baruah , Anu Sah March 22, 2025 ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Waste classifier for sustainable development with image recognition using convolutional neural network Harsimran Singh , Bhawesh Agarwal, Nilakshi Deka March 22, 2025 The "Computer Vision-based Waste Identifier" project seeks to transform traditional waste management practices by applying application of advanced technology. By leveraging state-of-the-art image processing and machine learning algorithms, this... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Farmer’s attitude towards sustainable agriculture practices in Dalgaon Sailmari block of Darrang district in Assam Biraj Saha , Maharsi Das March 21, 2025 The study assesses the socio-economic characteristics of farmers, determine farmers' attitudes towards sustainable agriculture practices in Dalgaon-Sialmari Block. Data for the study were collected through by interview using a questionnaire method... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Study on online education, it’s benefits and challenges Devraj Bhadury , Glorysa Nath, Anobi Chakrabarty March 21, 2025 Online education has necessarily modified the learning landscape, offering flexible access to a diverse range of courses and resources. This mode of learning enables students to study at their own pace and from any location, making education more... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - An initiative towards waste management: The Midway Journey Priyangshu Paul , Angad Agarwal, Harshit Dutta March 19, 2025 Waste management is collection, transportation and disposal of garbage, sewage, and other waste products. Waste management is the process that deals with different kinds of waste and provides a numerous number of solutions to recycle items that do... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Optimizing waste managemnt and reseource effciency in food establishment in Assam Piyush Gupta , Prof. (Dr.) Soumitra Sen, Amitabh Dey March 19, 2025 Food establishments in Assam, encompassing a wide range of dining venues and food service operations, face increasing pressures to manage waste and resources efficiently. This study aims to optimize waste management and resource efficiency within... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Education awareness and behavioural change key drivers for advancing the circular economy Pancham Barman , Dr. Rajat Bhattacharjee March 19, 2025 An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a... |
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Samvakti Journal of Research in Business Management
- Entrepreneurship
Conference Paper - Review on Social Entrepreneurship Sh. Sachin Gupta December 12, 2021 This article examines the notion of ‘‘social entrepreneurship" in its widespread use from an analytic, critical, and creative standpoint, taking into account either the ‘‘social" and the ‘‘entrepreneurship" aspects of the term. There is a wide... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - The economics of production and prospective markets of Tezpur Litchi Khushi Sharma March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1... |
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Samvakti Journal of Research in Business Management
- Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights Dr. Jitendra Kumar Singh December 12, 2021 Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Exploring traditional and Contemporary toll gate payment systems highlighting strengths and pitfalls Shylaja V , Priya M July 19, 2025 The existing toll gate system has long relied on hardware infrastructure, often presenting limitations in terms of scalability, efficiency, and user experience. In response to these challenges, the proposed advancement integrates GPS technology into... |
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July 23, 2025 As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security,... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Study on the Sustainable Project Management Sh Sachin Gupta December 12, 2021 Among the most pressing concerns of our time is the need to address sustainability in ongoing projects, including financial, social, and sustainable development. As a result of the growing emphasis on sustainable business operations, scholars as... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Gen Z’s Sustainability Imperative: Transforming Industrial ESG Frameworks for a Greener Future Anushmita Baruah , Dr. Sharmila Sharan October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen... |
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Samvakti Journal of Research in Information Technology
- Networking
Conference Paper - An Analysis of Several Concepts of Virtualisation Ms. Anuska Sharma December 11, 2021 The abstraction of computer resources is referred to as virtualisation. The goal of a computing environment which is virtual is to enhance source efficiency with supplying users and programs with a single integrated operating platform depending upon... |
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Samvakti Journal of Research in Business Management
- Supply Chain Management
Conference Paper - The Impact of Transportation Bottlenecks on Lead-time and Overall Supply Chain Performance in Raipur Mr. Stanley K. Carr April 24, 2025 Transportation bottlenecks plays a crucial role in the industries of developing countries, especially where insufficient infrastructures, traffic jams and improper logistics systems influence the efficiency of supply chain. Raipur, being an... |
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Samvakti Journal of Research in Information Technology
- Information Technology
Conference Paper - Student tracker : enhancing safety and academic accountability through smart monitoring Mohammed Rayan , Mohammed Moinuddin, Mohammed Shameem, Mohammed Umar Farooq, Prof. Ateeq Ahmed May 05, 2025 The "Student Tracking App" is a mobile application developed using Android Java, aimed at simplifying student management and attendance tracking in educational institutions. Built with Android Studio and JDK 8, the app provides an efficient,... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Behavioral change theories and their application to stress management in selected hospitals in Guwahati: A comparative study Monalisha Konwar March 19, 2025 Healthcare professionals including doctors, nurses, and administrative staff, face high levels of stress, impacting their well-being and job performance. This comparative study focuses on the application of various behavioral change theories to... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city Anurag Sarma , Ananya Banik March 23, 2025 The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications Mr. Anuj Biswas , Dr. Shinki K Pandey July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine... |
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Samvakti Journal of Research in Business Management
- Consumer Behavior
Conference Paper - Data to Delight: Liverating AI in enhancing customer Journeys Meghana V. R , Prathibha Josephine May 14, 2025 Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Study on the Sustainable Project Management Sh Sachin Gupta December 12, 2021 Among the most pressing concerns of our time is the need to address sustainability in ongoing projects, including financial, social, and sustainable development. As a result of the growing emphasis on sustainable business operations, scholars as... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Exploring traditional and Contemporary toll gate payment systems highlighting strengths and pitfalls Shylaja V , Priya M July 19, 2025 The existing toll gate system has long relied on hardware infrastructure, often presenting limitations in terms of scalability, efficiency, and user experience. In response to these challenges, the proposed advancement integrates GPS technology into... |
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Samvakti Journal of Research in Information Technology
- Information Security
Conference Paper - A study on cybersecurity threats in artificial intelligence (AI): Implications for business strategy and risk management Vaddi Siva Sai Kumar , Bhoomika Devaraj, Guduru Vamshi, Bontha Ashok, Vaddi Harika May 06, 2025 The rapid evolution of Artificial Intelligence (AI) has transformed industries, enabling automation, data-driven decision-making, and enhanced efficiency. However, as AI systems grow increasingly sophisticated, they also introduce cybersecurity... |
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Samvakti Journal of Research in Information Technology
- E-Commerce
Conference Paper - A Look into The Future of the Online Platform Mr. Mrinal Paliwal December 11, 2021 The internet has changed the world of computers and communication, like nothing else. Telegraphs, telephones, radios and computers all laid the scene for the incomparable convergence of Internet capabilities. The Internet is a worldwide broadcasting... |
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Samvakti Journal of Research in Business Management
- Human Resource Management
Conference Paper - An empirical study on artificial intelligence (AI's) role in simplifying the interview process: transforming complex candidate selection into a streamlined procedure Vaddi Siva Sai Kumar , Archana Srinivas, Swathi Kantharaju, Ziyad Mohammad M K, Perugu Sai Manoj May 18, 2025 The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - A Review on Designing a Europe Wide Big Scale Pilot for the IoT in the Agriculture Mr. N.N.Saxena December 11, 2021 The Internet of Things technologies have a lot of promise for use in the food and agricultural sector, particularly given the social and environmental problems that this industry faces. IoT technologies have the potential to revolutionize the food... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Waste classifier for sustainable development with image recognition using convolutional neural network Harsimran Singh , Bhawesh Agarwal, Nilakshi Deka March 22, 2025 The "Computer Vision-based Waste Identifier" project seeks to transform traditional waste management practices by applying application of advanced technology. By leveraging state-of-the-art image processing and machine learning algorithms, this... |
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Samvakti Journal of Research in Information Technology
- Big Data
Conference Paper - Analyzing The Density of Residents in Shanghai to Examine the Role of Big Data in the Development of Smart Cities Mr. Rishi Sikka December 10, 2021 A significant amount of study has been done in recent decades to evaluate data from social networks based on the region in order to emphasize their applicability. This social networking data based on geography may be used to create models and... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - An Overview on Smart Farming - IoT in Agriculture Mr. Durgesh Nandan December 11, 2021 Internet of the Things is game changing technology that symbolizes future of the communications and computing’s. IoT is being utilized in a variety of fields, including smart homes, intelligent traffic management, and smart cities. IoT has broad... |
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Samvakti Journal of Research in Business Management
- Market Research
Conference Paper - The evolution of omni-channel retailing: Trends and Future Directions Leelavathy H. C. May 21, 2025 E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is... |
