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Samvakti Journal of Research in Business Management
- Consumer Behavior
Conference Paper - Emotional intelligence and risk perception in investment decisions: A Comprehensive Review Lakshmi R. , Praseeda Challapalli August 26, 2025 Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy... |
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July 23, 2025 As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security,... |
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Samvakti Journal of Research in Business Management
- Finance
Conference Paper - The role of UPI payment applications in driving sustainable practices Swapna N. S , Saba Khan July 22, 2025 The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Exploring traditional and Contemporary toll gate payment systems highlighting strengths and pitfalls Shylaja V , Priya M July 19, 2025 The existing toll gate system has long relied on hardware infrastructure, often presenting limitations in terms of scalability, efficiency, and user experience. In response to these challenges, the proposed advancement integrates GPS technology into... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications Mr. Anuj Biswas , Dr. Shinki K Pandey July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Digital learning and future path in education: Opportunities, Challenges and Innovations Shilpa Mary T , Lakshman K, Ranjini M. L. July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the... |
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Samvakti Journal of Research in Business Management
- Market Research
Conference Paper - Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore Monisha A , Varun Raj R, Shruthi A July 10, 2025 Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home... |
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Samvakti Journal of Research in Business Management
- Entrepreneurship
Conference Paper - Refractory coating start-up and commercialisation plan for Indian Steel foundries with Chhattisgarh in context Mr. Abhijit Misra , Dr. Sudip kumar Sinha , Dr. Subhas Ganguly June 01, 2025 For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in... |
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Samvakti Journal of Research in Business Management
- Supply Chain Management
Conference Paper - SEO and Content Marketing in Mobile Commerce: Key Strategies for Success in Monrovia (Liberia) Mr. James Heah Wheeder May 28, 2025 This study looks at the important role of Search Engine Optimization (SEO) and content marketing in the growth of mobile commerce (m-commerce) in Monrovia (Liberia). With more people using mobile phones in the country, m-commerce has become a key... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - MERN speed optimization: A developer's guide to high-performance applications Dinesh U. S , Karthik K. P. May 27, 2025 The MERN stack, comprising MongoDB, Express.js, React, and Node.js, is a robust framework for developing modern web applications. In this paper, we propose practical strategies to optimize MERN applications by addressing performance bottlenecks... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - Real time pollution monitoring system Azain Khan , Heena Kouser Gogi, Arshiya Shariff, Ayesha Siddiqua, Hajira Kulsum May 25, 2025 Environmental pollution poses serious threats to ecosystems, human health, and global sustainability, necessitating efficient real-time monitoring solutions. This project focuses on tracking air, water, and soil pollution using advanced sensors. MQ2... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - A Study on AI-Powered Dermatological Diagnosis: Advancing Deep Learning for Skin Cancer Dr. Heena Kouser Gogi , Javeria Fathima, Iffath Fathima, Umme Saba May 23, 2025 One of the most common cancers in the world is still skin cancer, and better patient outcomes and efficient treatment depend on early detection. Dermatologists are essential in diagnosis, yet the accuracy of conventional techniques may be limited.... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Assessing the Impact of Rapid Urbanization on Climate Change in Guwahati: Exploring Green Infrastructure Solutions Ananya Banik , Sushnata Goswami October 03, 2024 Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model Ankita Sarma , Dr Sharmila Sharan October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Digital learning and future path in education: Opportunities, Challenges and Innovations Shilpa Mary T , Lakshman K, Ranjini M. L. July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital media consumerism Khushi Sharma March 16, 2025 This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate... |
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Samvakti Journal of Research in Information Technology
- Social Media
Conference Paper - Impact of Social Media on the Film Industry Sh. Sachin Gupta December 11, 2021 Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and... |
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Samvakti Journal of Research in Information Technology
- Cloud Computing
Conference Paper - A Review Paper on Cloud Computer Architecture Dr.Kashif Qureshi December 11, 2021 Due to significant developments in processing and memory technology, as well as the number of web Users, computers are becoming less, better potent, but more generally available than it has ever been. As a consequence of this technical movement,... |
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Samvakti Journal of Research in Information Technology
- Optimization and Scaling
Conference Paper - A Brief Description on Optimization Techniques Mr Madhav Singh Solanki December 11, 2021 The optimization of large-scale issues is fraught with challenges. Multi-modality, dimensionality, and differentiability are the main challenges. Traditional methods often fail to tackle such large-scale issues, particularly when the goal functions... |
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Samvakti Journal of Research in Information Technology
- Big Data
Conference Paper - Analyzing The Density of Residents in Shanghai to Examine the Role of Big Data in the Development of Smart Cities Mr. Rishi Sikka December 10, 2021 A significant amount of study has been done in recent decades to evaluate data from social networks based on the region in order to emphasize their applicability. This social networking data based on geography may be used to create models and... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - Smart rural area development using internet of things (IoT) Sumangala S. Wali , P Veena May 05, 2025 IoT based Smart Rural Area Development aims to enhance rural life by providing value-added services to the community and infrastructure. Supporting the Smart Village initiative, it leverages advanced communication technologies to improve... |
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Samvakti Journal of Research in Information Technology
- E-Commerce
Conference Paper - A Look into The Future of the Online Platform Mr. Mrinal Paliwal December 11, 2021 The internet has changed the world of computers and communication, like nothing else. Telegraphs, telephones, radios and computers all laid the scene for the incomparable convergence of Internet capabilities. The Internet is a worldwide broadcasting... |
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Samvakti Journal of Research in Business Management
- Finance
Conference Paper - A study on assessing the impact of CSR under Environmental, Social and Governance(ESG) criteria on corporate financial performance – Lohia Group Guwahati N. Priya , Rahul Tiwary March 19, 2025 India’s Environmental, Social and governance (ECG) criteria is playing a crucial part India’s Environment, Social and Governance (ESG) criteria is playing a crucial part in corporate performance. ESG factors enhance reputation, brand, financial... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Education awareness and behavioural change key drivers for advancing the circular economy Pancham Barman , Dr. Rajat Bhattacharjee March 19, 2025 An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a... |
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Samvakti Journal of Research in Information Technology
- Cloud Computing
Conference Paper - The ethics of cloud computing: A review Ms. Anuska Sharma December 11, 2021 Virtualization is increasingly increasing traction in the business sector. By delivering on-demand digital access, it allows companies save the expenditure on equipment and IT upkeep. It is the initial research in the realm of business morality to... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - The economics of production and prospective markets of Tezpur Litchi Khushi Sharma March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Impact of AI on Higher education in India: A Survey Srinivasa Narayan S , Niveditha B. D. April 28, 2025 The field of higher education in India is undergoing a transformation due to the rapid growth of Artificial Intelligence (AI) technology worldwide. With over a thousand universities, India's higher education system faces challenges related to... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model Ankita Sarma , Dr Sharmila Sharan October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where... |
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Samvakti Journal of Research in Information Technology
- Cloud Computing
Conference Paper - Fortifying cloud storage: Safeguarding sensitive information in outsourcing Priya M , Shylaja V April 28, 2025 In response to the rapid growth of cloud-based services and the increasing storage of sensitive data, a robust biometric authentication system is urgently needed. This project addresses this demand by ensuring secure user identity in cloud computing... |
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Samvakti Journal of Research in Information Technology
- Social Media
Conference Paper - Impact of Social Media on the Film Industry Sh. Sachin Gupta December 11, 2021 Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - Smart rural area development using internet of things (IoT) Sumangala S. Wali , P Veena May 05, 2025 IoT based Smart Rural Area Development aims to enhance rural life by providing value-added services to the community and infrastructure. Supporting the Smart Village initiative, it leverages advanced communication technologies to improve... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Examining the Role of Indian Corporate Philanthropy in Bridging the Educational Gap Ananya Banik , Neha Dey September 22, 2024 This research delves into the role of Indian corporate philanthropy in bridging educational disparities. Analyzing CSR initiatives by companies like Reliance, Wipro, Bajaj Auto, Infosys, and Tata Steel, highlights their contributions to enhancing... |
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Samvakti Journal of Research in Information Technology
- Information Security
Conference Paper - The Cyber Bullying Preventative Measures Dr. Jitendra Kumar Singh December 11, 2021 Students' impressions of the efficacy of various harassment prevention measures were studied in this research. According to the results, the data was gathered via a countrywide electronic survey of teenagers. Depending on individual... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Sustainable development of green infrastructure in rural Ruonglevaisuo (Tipaimukh), Manipur. Rebecca Lalsansuok September 22, 2024 Sustainable development of green infrastructure in rural and hilly areas is imperative for balancing ecological health, economic growth, and community well-being. This study investigates the integration of green infrastructure practices tailored to... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Age, education, and source of knowledge as the game changer for use pattern of digital banking services Shubha , Dr. Syed Rajeena May 14, 2025 The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international... |
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Samvakti Journal of Research in Business Management
- Decision Making
Conference Paper - A Study on Consumer Decision-Making Process Dr Anubhav Soni December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in... |
