Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using mixed method approach, the study gathered quantitative data from 78 questionnaire responses alongside 16 contextual insights from interview participants. The core objectives of this research is to evaluate the existing challenges impeding the use of renewable energy in SSCM practices, while assessing the harnessed opportunities available for implementing green practices. Additionally, the findings disclose compelling factors of adopting sustainability principles like costs constraints, technology and infrastructure limitations and policy gaps. The potential opportunities identified from sustainability-driven businesses includes operational efficiency, costs savings, competitive advantage and green funding. Moreover, the results underscore the needs to transforms Kano’s businesses with resilient SSCM, while offering actionable solutions for stakeholders and policy makers in unlocking the full potentials of sustainability principles in Kano State and Nigeria at large.