Article

Samvakti Journal of Research in Business Management - Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon

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November 13, 2020

Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only...

Samvakti Journal of Research in Business Management - Human Resource Management
Article - COVID-19 lockdown: Impact on migrant workers and suggestive measures
Dr. Priya Makhija , Dr. Elizabeth Chacko

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November 03, 2020

COVID-19 has been declared pandemic by WHO, the impact of which is still getting assessed. The ways through which this situation has been handled world-wide is social distancing and lockdown. The decline in economic activity and constraints on...

Samvakti Journal of Research in Information Technology - Business Intelligence
Article - An analysis of economy plunge during a pandemic and assumed reactivation policies
Mr. Yash Khare , Siddharth Nanda

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October 27, 2020

Corona virus outbreak has put the world on hold and this has got the economies down to alarming levels. And this is the time when policies should be framed according to the downfall trends to re-strengthen the economy. Corona virus has swiftly...

Samvakti Journal of Research in Information Technology - Artificial intelligence and Machine Learning
Article - An atypical method for prognosis and analysis of financial insolvency
Mr. Tilak Zade , Siddharth Nanda

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October 26, 2020

In recent years, bankruptcy prediction has been a hot topic among the myriad of data analysts traversing across the globe so in this research paper I have presented a general framework regarding various methodologies for the prediction of bankruptcy...

Samvakti Journal of Research in Information Technology - Artificial intelligence and Machine Learning
Article - A Novel financial analysis of stock market
Ms. Anjali Shukla , Siddharth Nanda

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October 19, 2020

The financial Analysis of stock market exchange prediction is the confirmation of participating to decide the future association of a group stock or other currency product exchange on a money related business. The effective expectation of a stock's...

Samvakti Journal of Research in Business Management - Human Resource Management
Article - A Review of Capability Approach and its Application
Dr. Kiran Jadhav

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May 26, 2020

The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central...

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International Research & Advancement in Microbiology and Biotechnology - Agriculture and Food Technology
Article - Quality assessment of non-alcoholic beverages sold in Uttarakhand marketplaces
Sakshi Gupta , Deepti Gulati

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December 08, 2025

Non-alcoholic beverages produced and distributed for commercial purposes are susceptible to microbial contamination. This study aimed to assess microbial loads and identify specific microbes in these beverages. Through a cross-sectional study, 467...

Samvakti Journal of Research in Information Technology - Information Technology
Article - The Role of Technology in Enhancing and Strengthening Liberia's Drugs Law Enforcement Agency
Mr. Wilson N Porkpah , Aakansha Soy

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May 01, 2025

The growing prevalence of drugs trafficking, substance abuse and other drug-related crimes poses significant concerns to Liberiaâs peace, security, public health, and socio-economic credentials of the country. The Liberia Drugs Enforcement Agency (...

Samvakti Journal of Research in Information Technology - Artificial intelligence and Machine Learning
Article - Navigating Autonomous Finance: Acceptance of Agentic AI Among Gen Z and Millennials in Bangalore Urban
Deepthi H , Nikitha K , Renushree S

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June 26, 2026

Financial services are being changed through appearance of agentic Artificial Intelligence (AI), which facilitates the use of autonomous systems capable of tracking, analysing, and implementing financial choices on behalf of the user. This paper...

Samvakti Journal of Research in Business Management - Finance
Article - Greenwashing in financial technology: An examination of the influence of customer trust on consumer loyalty in Nigeria
Mr. Nazifi saleh , Shinki Pandey , Ibrahim A Ibrahim

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July 13, 2025

In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a...

Samvakti Journal of Research in Information Technology - Artificial intelligence and Machine Learning
Article - AI-Driven Behavioral Insights and Consumer Decision-Making in Smart Kitchen Environments
Nikitha K , Renushree S

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June 25, 2026

The integration of Artificial Intelligence (AI) and Internet of Things (IoT) technologies in smart kitchens has transformed household consumption by enabling behavioral data tracking and personalized decision support. However, empirical evidence on...

Samvakti Journal of Research in Business Management - Information Systems Management
Article - Beyond the veil of technology: The Socio-Ecological costs of AI in Business
Ruchita Nandy , Dr. Aruna Dev Rroy

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June 30, 2026

Artificial Intelligence (AI) is a newly emerging technology that has transformed society due to its vast range of use cases. It has especially had a large impact on the way businesses are operated, from digital marketing, customer service through...