Ms. Shweta Oza

Currently I am research scholar from Parul University Vadodara. I am doing research in marketing. I am master in business administration in Finance. I am having more than 10 years of experience in field of accounts in government organization and freelancing academics. My interest areas are Marketing, consumer behaviour, branding, advertising. 
Research Interest: 
  • Marketing
  • Consumer Behaviour
  • Branding
  • Advertising
Research Published on Samvakti Journals : 2
Discipline Count of Research
Business Management 1
Marketing 1
Review Paper - Marketing - Open Access
Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review
Shweta Oza
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Published Since: July 12, 2023
India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of consumers trusted the recommendations given by social networks. Social media marketing can be helpful in understanding the attitudes of customers.
Review Paper - Business Management - Open Access
Sustainable development’s awareness in consumer’s in tourism industry a literature review
Shweta Oza , Dr. Kunjal Sinha
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Published Since: July 07, 2024
The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to plan and develop tourism with a focus on environmental, economic, and social goals.