Conference Paper ID : sjrbm.2025.20 | Open Access

Education awareness and behavioural change key drivers for advancing the circular economy



Pancham Barman | Dr. Rajat Bhattacharjee
Submission Date : February 22, 2025 Publication Date : March 19, 2025


An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a closed-loop system with the least amount of negative environmental effects. This study examines how spreading the circular economy's tenets can be achieved through raising awareness, changing behaviour, and providing instruction. The study investigates how educational initiatives and awareness campaigns can affect consumer behaviour, build a circular thinking, and encourage sustainable practices through a thorough literature analysis and case-based studies. The results indicate that good awareness and education are critical in promoting behavioural change, which is necessary for the successful adoption of circular economy principles on an individual and organizational level. The report ends with suggestions for how businesses, educators, and legislators may help the shift to a circular economy by implementing focused educational initiatives and well-thought-out communication campaigns.
 
Pain Text:
Pancham Barman, Dr. Rajat Bhattacharjee (2025), Education awareness and behavioural change key drivers for advancing the circular economy. Samvakti Journal of Research in Business Management, 6(1) 77 - 84.