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Samvakti Journal of Research in Business Management
- Consumer Behavior
Conference Paper - Emotional intelligence and risk perception in investment decisions: A Comprehensive Review Lakshmi R. , Praseeda Challapalli August 26, 2025 Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy... |
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July 23, 2025 As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security,... |
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Samvakti Journal of Research in Business Management
- Finance
Conference Paper - The role of UPI payment applications in driving sustainable practices Swapna N. S , Saba Khan July 22, 2025 The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - Exploring traditional and Contemporary toll gate payment systems highlighting strengths and pitfalls Shylaja V , Priya M July 19, 2025 The existing toll gate system has long relied on hardware infrastructure, often presenting limitations in terms of scalability, efficiency, and user experience. In response to these challenges, the proposed advancement integrates GPS technology into... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications Mr. Anuj Biswas , Dr. Shinki K Pandey July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Digital learning and future path in education: Opportunities, Challenges and Innovations Shilpa Mary T , Lakshman K, Ranjini M. L. July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the... |
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Samvakti Journal of Research in Business Management
- Market Research
Conference Paper - Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore Monisha A , Varun Raj R, Shruthi A July 10, 2025 Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home... |
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Samvakti Journal of Research in Business Management
- Entrepreneurship
Conference Paper - Refractory coating start-up and commercialisation plan for Indian Steel foundries with Chhattisgarh in context Mr. Abhijit Misra , Dr. Sudip kumar Sinha , Dr. Subhas Ganguly June 01, 2025 For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in... |
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Samvakti Journal of Research in Business Management
- Supply Chain Management
Conference Paper - SEO and Content Marketing in Mobile Commerce: Key Strategies for Success in Monrovia (Liberia) Mr. James Heah Wheeder May 28, 2025 This study looks at the important role of Search Engine Optimization (SEO) and content marketing in the growth of mobile commerce (m-commerce) in Monrovia (Liberia). With more people using mobile phones in the country, m-commerce has become a key... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - MERN speed optimization: A developer's guide to high-performance applications Dinesh U. S , Karthik K. P. May 27, 2025 The MERN stack, comprising MongoDB, Express.js, React, and Node.js, is a robust framework for developing modern web applications. In this paper, we propose practical strategies to optimize MERN applications by addressing performance bottlenecks... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - Real time pollution monitoring system Azain Khan , Heena Kouser Gogi, Arshiya Shariff, Ayesha Siddiqua, Hajira Kulsum May 25, 2025 Environmental pollution poses serious threats to ecosystems, human health, and global sustainability, necessitating efficient real-time monitoring solutions. This project focuses on tracking air, water, and soil pollution using advanced sensors. MQ2... |
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Samvakti Journal of Research in Information Technology
- Artificial intelligence and Machine Learning
Conference Paper - A Study on AI-Powered Dermatological Diagnosis: Advancing Deep Learning for Skin Cancer Dr. Heena Kouser Gogi , Javeria Fathima, Iffath Fathima, Umme Saba May 23, 2025 One of the most common cancers in the world is still skin cancer, and better patient outcomes and efficient treatment depend on early detection. Dermatologists are essential in diagnosis, yet the accuracy of conventional techniques may be limited.... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Assessing the Impact of Rapid Urbanization on Climate Change in Guwahati: Exploring Green Infrastructure Solutions Ananya Banik , Sushnata Goswami October 03, 2024 Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model Ankita Sarma , Dr Sharmila Sharan October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Digital learning and future path in education: Opportunities, Challenges and Innovations Shilpa Mary T , Lakshman K, Ranjini M. L. July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital media consumerism Khushi Sharma March 16, 2025 This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate... |
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Samvakti Journal of Research in Information Technology
- Social Media
Conference Paper - Impact of Social Media on the Film Industry Sh. Sachin Gupta December 11, 2021 Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and... |
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Samvakti Journal of Research in Information Technology
- Cloud Computing
Conference Paper - A Review Paper on Cloud Computer Architecture Dr.Kashif Qureshi December 11, 2021 Due to significant developments in processing and memory technology, as well as the number of web Users, computers are becoming less, better potent, but more generally available than it has ever been. As a consequence of this technical movement,... |
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Samvakti Journal of Research in Information Technology
- Optimization and Scaling
Conference Paper - A Brief Description on Optimization Techniques Mr Madhav Singh Solanki December 11, 2021 The optimization of large-scale issues is fraught with challenges. Multi-modality, dimensionality, and differentiability are the main challenges. Traditional methods often fail to tackle such large-scale issues, particularly when the goal functions... |
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Samvakti Journal of Research in Information Technology
- Big Data
Conference Paper - Analyzing The Density of Residents in Shanghai to Examine the Role of Big Data in the Development of Smart Cities Mr. Rishi Sikka December 10, 2021 A significant amount of study has been done in recent decades to evaluate data from social networks based on the region in order to emphasize their applicability. This social networking data based on geography may be used to create models and... |
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Samvakti Journal of Research in Information Technology
- Internet of Things
Conference Paper - Smart rural area development using internet of things (IoT) Sumangala S. Wali , P Veena May 05, 2025 IoT based Smart Rural Area Development aims to enhance rural life by providing value-added services to the community and infrastructure. Supporting the Smart Village initiative, it leverages advanced communication technologies to improve... |
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Samvakti Journal of Research in Information Technology
- E-Commerce
Conference Paper - A Look into The Future of the Online Platform Mr. Mrinal Paliwal December 11, 2021 The internet has changed the world of computers and communication, like nothing else. Telegraphs, telephones, radios and computers all laid the scene for the incomparable convergence of Internet capabilities. The Internet is a worldwide broadcasting... |
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Samvakti Journal of Research in Business Management
- Finance
Conference Paper - A study on assessing the impact of CSR under Environmental, Social and Governance(ESG) criteria on corporate financial performance – Lohia Group Guwahati N. Priya , Rahul Tiwary March 19, 2025 India’s Environmental, Social and governance (ECG) criteria is playing a crucial part India’s Environment, Social and Governance (ESG) criteria is playing a crucial part in corporate performance. ESG factors enhance reputation, brand, financial... |
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Samvakti Journal of Research in Information Technology
- Mobile Computing
Conference Paper - The Role of Smartphone in The Future of Technology Ms. Anuska Sharma December 11, 2021 The usage of the Internet has expanded in recent years with the advent of the World Wide Web. In this article, we show how current advances in technology lead to the creation of a mobile code system and often mobile agents. In this connection, we... |
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Samvakti Journal of Research in Business Management
- Finance
Conference Paper - A study on assessing the impact of CSR under Environmental, Social and Governance(ESG) criteria on corporate financial performance – Lohia Group Guwahati N. Priya , Rahul Tiwary March 19, 2025 India’s Environmental, Social and governance (ECG) criteria is playing a crucial part India’s Environment, Social and Governance (ESG) criteria is playing a crucial part in corporate performance. ESG factors enhance reputation, brand, financial... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Farmer’s attitude towards sustainable agriculture practices in Dalgaon Sailmari block of Darrang district in Assam Biraj Saha , Maharsi Das March 21, 2025 The study assesses the socio-economic characteristics of farmers, determine farmers' attitudes towards sustainable agriculture practices in Dalgaon-Sialmari Block. Data for the study were collected through by interview using a questionnaire method... |
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Samvakti Journal of Research in Information Technology
- Social Media
Conference Paper - Impact of Social Media on the Film Industry Sh. Sachin Gupta December 11, 2021 Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and... |
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Samvakti Journal of Research in Business Management
- Information Systems Management
Conference Paper - Digital learning and future path in education: Opportunities, Challenges and Innovations Shilpa Mary T , Lakshman K, Ranjini M. L. July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the... |
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Samvakti Journal of Research in Information Technology
- Information Technology
Conference Paper - Personalized Recommendation System and Virtual Try-On Divyashree N , Chandana M, Baby Parmeshwar Naik, Gagana M S, Kavya J May 05, 2025 The swift growth of e-commerce has revolutionized the fashion sector, making it easier to shop online while also introducing challenges such as a lack of personalization, obstacles in product discovery, and the inability to see how clothing looks... |
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Samvakti Journal of Research in Information Technology
- E-Commerce
Conference Paper - A Look into The Future of the Online Platform Mr. Mrinal Paliwal December 11, 2021 The internet has changed the world of computers and communication, like nothing else. Telegraphs, telephones, radios and computers all laid the scene for the incomparable convergence of Internet capabilities. The Internet is a worldwide broadcasting... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Gen Z’s Sustainability Imperative: Transforming Industrial ESG Frameworks for a Greener Future Anushmita Baruah , Dr. Sharmila Sharan October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen... |
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Samvakti Journal of Research in Business Management
- Human Resource Management
Conference Paper - An empirical study on artificial intelligence (AI's) role in simplifying the interview process: transforming complex candidate selection into a streamlined procedure Vaddi Siva Sai Kumar , Archana Srinivas, Swathi Kantharaju, Ziyad Mohammad M K, Perugu Sai Manoj May 18, 2025 The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Study on online education, it’s benefits and challenges Devraj Bhadury , Glorysa Nath, Anobi Chakrabarty March 21, 2025 Online education has necessarily modified the learning landscape, offering flexible access to a diverse range of courses and resources. This mode of learning enables students to study at their own pace and from any location, making education more... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Digital media consumerism Khushi Sharma March 16, 2025 This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate... |
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Samvakti Journal of Research in Business Management
- Business Management
Conference Paper - Education awareness and behavioural change key drivers for advancing the circular economy Pancham Barman , Dr. Rajat Bhattacharjee March 19, 2025 An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a... |
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Samvakti Journal of Research in Business Management
- Consumer Behavior
Conference Paper - Data to Delight: Liverating AI in enhancing customer Journeys Meghana V. R , Prathibha Josephine May 14, 2025 Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as... |
