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Samvakti Journal of Research in Business Management
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Conference Paper -
sjrbm.2025.44 -
Open Access
Monisha A
, Varun Raj R, Shruthi A
Published On: July 10, 2025 Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for... |
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Conference Paper -
sjrbm.2025.100 -
Open Access
Mr. Abhijit Misra
, Dr. Sudip kumar Sinha , Dr. Subhas Ganguly
Published On: June 01, 2025 For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in large quantities in foundries all over India. So, a... |
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Conference Paper -
sjrbm.2025.116 -
Open Access
Published On: May 28, 2025 This study looks at the important role of Search Engine Optimization (SEO) and content marketing in the growth of mobile commerce (m-commerce) in Monrovia (Liberia). With more people using mobile phones in the country, m-commerce has become a key way to drive economic growth and increase access to... |
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Short research paper -
sjrbm.2025.66 -
Open Access
Published On: May 27, 2025 Diversity and Inclusion (D&I) initiatives have emerged as essential components for organizations striving to remain competitive, innovative, and resilient in today's global business environment. These initiatives not only foster a sense of belonging and equity among employees but also serve as... |
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Conference Paper -
sjrbm.2025.55 -
Open Access
Dinesh U. S
, Karthik K. P.
Published On: May 27, 2025 The MERN stack, comprising MongoDB, Express.js, React, and Node.js, is a robust framework for developing modern web applications. In this paper, we propose practical strategies to optimize MERN applications by addressing performance bottlenecks across the stack. Key techniques include indexing and... |
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Conference Paper -
2021.01.12 -
Open Access
Published On: December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in... |
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Conference Paper -
sjrbm.2025.31 -
Open Access
Vaddi Siva Sai Kumar
, Archana Srinivas, , Swathi Kantharaju, , Ziyad Mohammad M K, , Perugu Sai Manoj
Published On: May 18, 2025 The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models are increasingly being used to automate various... |
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Conference Paper -
sjrbm.2024.7 -
Open Access
Published On: October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world more sustainable. It... |
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Conference Paper -
sjrbm.2025.53 -
Open Access
Published On: May 03, 2025 Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability... |
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Conference Paper -
sjrbm.2025.23 -
Open Access
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
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Short research paper -
sjrbm.2026.14 -
Open Access
Published On: July 13, 2026 The study investigates the empowerment of investors through the convergence of emerging technologies, i.e., financial technology (FinTech), artificial intelligence & machine learning (AI/ML), and blockchain. The study primarily relies on structured survey data, supplemented conceptually by... |
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Article -
202007.392.49.263 -
Open Access
Published On: November 13, 2020 Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a memorable impression on... |
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Conference Paper -
sjrbm.2024.7 -
Open Access
Anushmita Baruah
, Dr. Sharmila Sharan
Published On: October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world more sustainable. It... |
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Conference Paper -
sjrbm.2025.17 -
Open Access
Published On: March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a... |
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Short research paper -
sjrbm.2025.118 -
Open Access
Published On: August 07, 2025 India's corporate reporting system has become increasingly dynamic in response to evolving stakeholder information needs and ongoing legislative changes. Indian enterprises are progressively investing financial resources and expertise to manage and communicate the economic, environmental, and... |
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| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2026) | 4 |
| General Issue 2 (2026) | 2 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2025) | 34 |
| General Issue 2 (2025) | 8 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2024) | 1 |
| General Issue 2 (2024) | 5 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2023) | 1 |
| General Issue 2 (2023) | 1 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2021) | 2 |
| General Issue 2 (2021) | 4 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2020) | 5 |
