Artificial Intelligence (AI) is significantly transforming various industries, including marketing and marketing communications. AI enhances the efficiency of marketing activities, benefiting not only large corporations but also small and micro businesses. In social media,...
The Internet of Things (IoT), which includes household appliances and services, wear abilities, Houses and business structures, manufacturing Medical gadgets, law surveillance, army technology, and other relevant uses are all examples of this, may cover and integrate a range...
Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where the stakes are high for...
India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world...
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing...
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