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July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media...
April 28, 2025
In response to the rapid growth of cloud-based services and the increasing storage of sensitive data, a robust biometric authentication system is urgently needed. This project addresses this demand by ensuring secure user identity in cloud computing environments. Our...
Conference Paper Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R
, Prathibha Josephine
May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive...
Conference Paper The ethics of cloud computing: A review
Ms. Anuska Sharma
December 11, 2021
Virtualization is increasingly increasing traction in the business sector. By delivering on-demand digital access, it allows companies save the expenditure on equipment and IT upkeep. It is the initial research in the realm of business morality to look at this new...
Conference Paper Study on the Sustainable Project Management
Sh Sachin Gupta
December 12, 2021
Among the most pressing concerns of our time is the need to address sustainability in ongoing projects, including financial, social, and sustainable development. As a result of the growing emphasis on sustainable business operations, scholars as well as the professional...
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