Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.
Review Paper - 2021.01.9 - Open Access
Role of Customer Engagement in Building Customer Loyalty- A Literature Review
 Dr. Rohit Bansal
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Published On: October 03, 2021
Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other...
Article - 202004.293.49113.227 - Open Access
A Review of Capability Approach and its Application
 Dr. Kiran Jadhav
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Published On: May 26, 2020
The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has...
Short research paper - sjrbm.2025.123 - Open Access
Investor’s attitudes towards mutual funds for leisure tourism
 Ms. Sonia Gupta
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Published On: September 22, 2025
This study investigates investors’ perceptions of mutual funds as a funding source for leisure travel. We collected data from 115 respondents in Delhi using semi – structured questionnaire and convenience sampling. The results show that a significant percentage of investors manage and examine their...
Conference Paper - sjrbm.2025.17 - Open Access
The economics of production and prospective markets of Tezpur Litchi
 Khushi Sharma
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Published On: March 16, 2025
India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a...
Conference Paper - sjrbm.2025.53 - Open Access
Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions
 Rohit N. M. , Jeeva M
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Published On: May 03, 2025
Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability...

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