Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Conference Paper - sjrbm.2025.37 - Open Access
The evolution of omni-channel retailing: Trends and Future Directions
Leelavathy H. C.
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Published On: May 21, 2025
E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet...
Conference Paper - sjrbm.2025.31 - Open Access
An empirical study on artificial intelligence (AI's) role in simplifying the interview process: transforming complex candidate selection into a streamlined procedure
Vaddi Siva Sai Kumar , Archana Srinivas, Swathi Kantharaju, Ziyad Mohammad M K, Perugu Sai Manoj
PDF File
Published On: May 18, 2025
The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models are increasingly being used to automate various...
Conference Paper - sjrbm.2025.30 - Open Access
Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R , Prathibha Josephine
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Published On: May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and...
Conference Paper - sjrbm.2025.52 - Open Access
Age, education, and source of knowledge as the game changer for use pattern of digital banking services
Shubha , Dr. Syed Rajeena
PDF File
Published On: May 14, 2025
The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses...
Conference Paper - sjrbm.2025.53 - Open Access
Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions
Rohit N. M. , Jeeva M
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Published On: May 03, 2025
Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability...

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