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Samvakti Journal of Research in Business Management
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Conference Paper -
sjrbm.2025.38 -
Open Access
Published On: July 23, 2025 As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security, convenience, and trust on consumer acceptance of digital... |
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Conference Paper -
sjrbm.2025.32 -
Open Access
Published On: July 22, 2025 The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable... |
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Conference Paper -
sjrbm.2025.84 -
Open Access
Published On: July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-... |
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Article -
sjrbm.2025.57 -
Open Access
Mr. Nazifi saleh
, Shinki Pandey, Ibrahim A Ibrahim
Published On: July 13, 2025 In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-... |
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Conference Paper -
sjrbm.2025.46 -
Open Access
Shilpa Mary T
, Lakshman K, Ranjini M. L.
Published On: July 10, 2025 Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the evolution from traditional teaching methods to... |
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Article -
2023.01.22 -
Open Access
Published On: October 16, 2023 The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used to create bankruptcy prediction models three... |
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Conference Paper -
sjrbm.2025.63 -
Open Access
Published On: August 26, 2025 Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy contribute to improved strategic discipline,... |
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Review Paper -
2023.01.21 -
Open Access
Published On: July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of... |
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Conference Paper -
sjrbm.2025.37 -
Open Access
Published On: May 21, 2025 E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet... |
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Review Paper -
2021.01.9 -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Conference Paper -
sjrbm.2025.84 -
Open Access
Published On: July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-... |
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Research Report -
sjrbm.2025.120 -
Open Access
Published On: April 29, 2026 This study investigates the relationship between Emotional Intelligence (EI) and job performance among employees in Indian corporate organizations. Using a structured questionnaire built around the Wong and Law Emotional Intelligence Scale (WLEIS) and a validated job performance index, data were... |
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Conference Paper -
sjrbm.2025.53 -
Open Access
Published On: May 03, 2025 Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability... |
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Conference Paper -
sjrbm.2025.23 -
Open Access
Rahi Masoom
, Priyanka Swargiary
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
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Conference Paper -
sjrbm.2025.37 -
Open Access
Published On: May 21, 2025 E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet... |
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| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2026) | 4 |
| General Issue 2 (2026) | 2 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2025) | 34 |
| General Issue 2 (2025) | 8 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2024) | 1 |
| General Issue 2 (2024) | 5 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2023) | 1 |
| General Issue 2 (2023) | 1 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2021) | 2 |
| General Issue 2 (2021) | 4 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2020) | 5 |
