Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.
Conference Paper - sjrbm.2025.26 - Open Access
An Assessment of the Impact of Scholarship and Financial Aid on International students
Mr. James Mikel Harmon
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Published On: April 22, 2025
Education is the key deliberate, systematic, and sustained effort to transmit, provoke or acquire knowledge, values, attitudes, skills or sensibilities as well as any learning that results from the effort[11] (Cremin, Public Education 27). How can people achieve this that do not have funds? But are...
Conference Paper - sjrbm.2025.16 - Open Access
Digital media consumerism
 Khushi Sharma
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Published On: March 16, 2025
This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate this flow of monetary expenditure to various...
Conference Paper - sjrbm.2025.75 - Open Access
Impact of Artificial Intelligence on Rwanda's Educational Sustainability
 Ms. Emelyne Uwonkunda , Niyitanga Gilbert Beco
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Published On: April 27, 2025
In this century “Artificial intelligence (AI) has been crucial in developing different sectors and the educational sector”. “This study explores the impact of Artificial Intelligence (AI) on education sustainability in Rwanda, using a mixed-methods approach involving data from 173 respondents out...
Article - 202009.49.297 - Open Access
Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
 Ms. Tejaswini Aala
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Published On: January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a...
Conference Paper - sjrbm.2025.70 - Open Access
Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
 Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
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Published On: April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital...

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