Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Review Paper - 2021.01.9 - Open Access
Role of Customer Engagement in Building Customer Loyalty- A Literature Review
Dr. Rohit Bansal , Nishita Pruthi
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Published On: October 03, 2021
Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other...
Article - 202009.49.297 - Open Access
Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
Ms. Tejaswini Aala
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Published On: January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a...
Short research paper - 202007.50.283 - Open Access
Impact of Covid-19 on Education in India
Ms. Nausheen Parkar
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Published On: January 29, 2021
The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the world. The news was only of Wuhan city and not of...
Article - 202007.392.49.263 - Open Access
Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
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Published On: November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a memorable impression on...
Article - 202007.281.49.262 - Open Access
COVID-19 lockdown: Impact on migrant workers and suggestive measures
Dr. Priya Makhija , Dr. Elizabeth Chacko
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Published On: November 03, 2020
COVID-19 has been declared pandemic by WHO, the impact of which is still getting assessed. The ways through which this situation has been handled world-wide is social distancing and lockdown. The decline in economic activity and constraints on people’s movements is impacting both manufacturing and...

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