Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.
Conference Paper - sjrbm.2025.70 - Open Access
Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare
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Published On: April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital...
Conference Paper - sjrbm.2025.75 - Open Access
Impact of Artificial Intelligence on Rwanda's Educational Sustainability
Ms. Emelyne Uwonkunda , Niyitanga Gilbert Beco
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Published On: April 27, 2025
In this century “Artificial intelligence (AI) has been crucial in developing different sectors and the educational sector”. “This study explores the impact of Artificial Intelligence (AI) on education sustainability in Rwanda, using a mixed-methods approach involving data from 173 respondents out...
Conference Paper - sjrbm.2025.65 - Open Access
Evaluating the Role of Digital Technologies in Strengthening Youth Entrepreneurial Competitiveness: A Case Study of Kalinga University in Raipur City
Mr. Nazifi saleh , Marieta Jagdalla
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Published On: April 11, 2025
This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online...
Article - sjrbm.2025.57 - Open Access
Greenwashing in financial technology: An examination of the influence of customer trust on consumer loyalty in Nigeria
Mr. Nazifi saleh , Shinki Pandey, , Ibrahim A Ibrahim
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Published On: July 13, 2025
In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-...
Conference Paper - sjrbm.2025.89 - Open Access
A Comparative Study of Digital Transformation of Axis Bank and HDFC Bank
Ms. Tanu Singh , Apoorva Motghare, , Rahul Agarwal, , Shaily Kumari, , Sidharth Pillai
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Published On: April 28, 2025
Before now, the growth of technology such as the internet, artificial intelligence, and technology-based payment solutions, financial institutions have adopted complex business models than ever before. This study focuses on Axis Bank and HDFC and draws a comparative analysis of the two about India’...

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