Brand Management

Creating a brand image of the company is important, it helps the company to create a positive impact and also launch a experimental products.

Samvakti Journal of Research in Business Management

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Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon

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November 13, 2020

Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only...

Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon

Download PDF

November 13, 2020

Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon

Download PDF

November 13, 2020

Members of Editorial Board

Dr. NIMIT Gupta Fortune Institute of International Business Member Since: Wed, 25th March 2020	Prof. Dr. Nikhil Monga Chandigarh Group of Colleges Sahibzada Ajit Singh Nagar , India Member Since: Tue, 13th October 2020	Prof. Dr. Dilip Nandkeolyar IMM Business School Delhi , India Member Since: Fri, 01st May 2020	Dr. Nagaraj Samala School of Innovation and Management Hyderabad , India Member Since: Mon, 11th May 2020
Prof. Dr. Deependra Sharma Karnavati University Gandhinagar , India Member Since: Sat, 30th May 2020	Dr. SHANTI J Amity Global Business School BANGALORE , India Member Since: Sat, 01st August 2020

Members of Reviewer Board

Dr. SHANTI J

Amity Global Business School

Bangalore , India

Member Since: Mon, 10th August 2020

Mr. PRAPHUL SARMA

Hindusthan College of Arts and Science

Tamil Nadu , India

Member Since: Thu, 09th July 2020

Liver malignancy as one of the major causes of deaths in people globally. The context of the cells for your liver, cancer called "liver cancer" develops. A football-sized organ called the liver is found in the upper right side of your belly, above your abdomen and beneath...

Crypto currencies are receiving a lot of attention from media due to its importance. Several papers have similar prices but some others don't, but the time complexity of those forecasts is greater, so we use an artificial intelligence-linked algorithm called the least...

The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used to create bankruptcy...