An IIM-Ahmedabad alumnus and accomplished educationist managing all aspects of Education Institutes from policy development, staffing, teaching, examination, student management& discipline with a focus on quality education. Pivotal in curriculum development, conducting exams & audit assessments as per UGC/NAAC guidelines. Proficient in formulating marketing strategies, global tie-ups, new admission schemes in consultation with competent authorities, and ensuring that all activities are in line with the overall mission & policies of the Institute. Steering initiatives related to internationalization/globalization at the departmental & the university level.

Teaching subjects like Marketing Management, Consumer Behaviour, Entrepreneurship& Research Methodology using variety of pedagogies, interactive discussions and giving feedback to help students easily learn & apply theoretical concepts. Ranked as ‘A’ category faculty continuously for last seven years i.e. since 2013.

An ardent researcher with a number of publications (including Scopus, ABDC, Emerald, Elsevier, Springer). Credited for conducting research on Retail, Tourism and Hospitality & Marketing Scales Development; guiding multiple PhD Research Scholars registered at Amity University. Conducted and attended numerous Conferences/FDPs(more than 70) in India & Overseas.