Concept Paper

Samvakti Journal of Research in Business Management - Information Systems Management
Concept Paper - Artificial Intelligence in customer relationship managArtificial Intelligence in Customer Relationship Management: A Conceptual Framework for AI-driven retention, personalisation, and sustainable business growth
Monika Bhatia , Dinesh Bhatia
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July 14, 2026
Artificial Intelligence (AI) has fundamentally transformed how organisations manage and sustain customer relationships in competitive business environments. This paper presents a conceptual review and framework examining the role of AI in Customer...
Samvakti Journal of Research in Business Management - Information Systems Management
Concept Paper - Artificial Intelligence in customer relationship managArtificial Intelligence in Customer Relationship Management: A Conceptual Framework for AI-driven retention, personalisation, and sustainable business growth
Monika Bhatia , Dinesh Bhatia
Download PDF
July 14, 2026
Artificial Intelligence (AI) has fundamentally transformed how organisations manage and sustain customer relationships in competitive business environments. This paper presents a conceptual review and framework examining the role of AI in Customer...
Samvakti Journal of Research in Business Management - Information Systems Management
Concept Paper - Artificial Intelligence in customer relationship managArtificial Intelligence in Customer Relationship Management: A Conceptual Framework for AI-driven retention, personalisation, and sustainable business growth
Monika Bhatia , Dinesh Bhatia
Download PDF
July 14, 2026
Artificial Intelligence (AI) has fundamentally transformed how organisations manage and sustain customer relationships in competitive business environments. This paper presents a conceptual review and framework examining the role of AI in Customer...