Deepthi Harinath is a Teaching Assistant area of Business Analytics at CMS Business School faculty of management studies Jain Deemed to be University. She is currently pursuing her Ph.D. at Jain University. She holds an M.Com in Finance and was a university topper in her program. Her academic interests include business analytics, financial management, and data-driven decision-making. Deepthi is passionate about integrating finance and analytics to enhance strategic business outcomes and contributes actively to academic research and learning.