Hemchand Yadav Vishwavidyalaya
Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
Download PDF
April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...
Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
Download PDF
April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...
Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
Download PDF
April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...

Authors

Ms. Srishti Tamrakar
Hemchand Yadav Vishwavidyalaya
Bilaspur , India
Member Since: Fri, 21st March 2025