India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world...
Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be...
The Internets of Thing (IoT) is a promising technique that may be used to modernize a multitude of industries at a low cost. Agriculture fields are being managed or monitored automatically or with minimal human involvement using IoT based technologies. The article discusses...
Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and movie viewing preferences....
The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these...
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