The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in...
As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security, convenience, and trust on consumer...
Non-alcoholic beverages produced and distributed for commercial purposes are susceptible to microbial contamination. This study aimed to assess microbial loads and identify specific microbes in these beverages. Through a cross-sectional study, 467 samples were randomly...
IoT based Smart Rural Area Development aims to enhance rural life by providing value-added services to the community and infrastructure. Supporting the Smart Village initiative, it leverages advanced communication technologies to improve connectivity and automation. The...
India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world...
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