The Assam Royal Global University

Samvakti Journal of Research in Business Management - Information Systems Management
Article - Beyond the veil of technology: The Socio-Ecological costs of AI in Business
Ruchita Nandy , Dr. Aruna Dev Rroy
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June 30, 2026
Artificial Intelligence (AI) is a newly emerging technology that has transformed society due to its vast range of use cases. It has especially had a large impact on the way businesses are operated, from digital marketing, customer service through...
Samvakti Journal of Research in Business Management - Information Systems Management
Article - Beyond the veil of technology: The Socio-Ecological costs of AI in Business
Ruchita Nandy , Dr. Aruna Dev Rroy
Download PDF
June 30, 2026
Artificial Intelligence (AI) is a newly emerging technology that has transformed society due to its vast range of use cases. It has especially had a large impact on the way businesses are operated, from digital marketing, customer service through...
Samvakti Journal of Research in Business Management - Information Systems Management
Article - Beyond the veil of technology: The Socio-Ecological costs of AI in Business
Ruchita Nandy , Dr. Aruna Dev Rroy
Download PDF
June 30, 2026
Artificial Intelligence (AI) is a newly emerging technology that has transformed society due to its vast range of use cases. It has especially had a large impact on the way businesses are operated, from digital marketing, customer service through...

Authors

Ms. USMITA Das
The Assam Royal Global University
GUWAHATI , India
Member Since: Fri, 21st March 2025

Members of Reviewer Board

Dr. Richika Kedia
The Assam Royal Global University
Guwahati , India
Member Since: Mon, 10th March 2025