+91-9958 726825
Samvakti Journal of Research in Business Management
|
|
Conference Paper -
sjrbm.2025.84 -
Open Access
Published On: July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-... |
|
Conference Paper -
sjrbm.2025.17 -
Open Access
Published On: March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a... |
|
Conference Paper -
sjrbm.2025.23 -
Open Access
Rahi Masoom
, Priyanka Swargiary
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
|
Conference Paper -
sjrbm.2025.21 -
Open Access
Piyush Gupta
, Prof. (Dr.) Soumitra Sen, Amitabh Dey
Published On: March 19, 2025 Food establishments in Assam, encompassing a wide range of dining venues and food service operations, face increasing pressures to manage waste and resources efficiently. This study aims to optimize waste management and resource efficiency within these establishments by evaluating current practices... |
|
Conference Paper -
sjrbm.2025.18 -
Open Access
Published On: March 19, 2025 Healthcare professionals including doctors, nurses, and administrative staff, face high levels of stress, impacting their well-being and job performance. This comparative study focuses on the application of various behavioral change theories to manage stress in hospitals in Guwahati, Assam. The... |





