Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.
Conference Paper - sjrbm.2025.52 - Open Access
Age, education, and source of knowledge as the game changer for use pattern of digital banking services
Shubha , Dr. Syed Rajeena
PDF File
Published On: May 14, 2025
The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses...
Conference Paper - sjrbm.2025.24 - Open Access
Exploring the impact of ChatGPT on Academic ASSISTANCE: Perception and benefits among undergraduate students
Rituparna Baruah , Anu Sah
PDF File
Published On: March 22, 2025
ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website, with the help for this AI tool the user can ask...
Conference Paper - sjrbm.2025.84 - Open Access
Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications
Mr. Anuj Biswas , Dr. Shinki K Pandey
PDF File
Published On: July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-...
Conference Paper - sjrbm.2025.44 - Open Access
Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, , Shruthi A
PDF File
Published On: July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for...
Conference Paper - sjrbm.2025.116 - Open Access
SEO and Content Marketing in Mobile Commerce: Key Strategies for Success in Monrovia (Liberia)
Mr. James Heah Wheeder
PDF File
Published On: May 28, 2025
This study looks at the important role of Search Engine Optimization (SEO) and content marketing in the growth of mobile commerce (m-commerce) in Monrovia (Liberia). With more people using mobile phones in the country, m-commerce has become a key way to drive economic growth and increase access to...

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