Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.
Review Paper - 2023.01.21 - Open Access
Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review
 Shweta Oza
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Published On: July 12, 2023
India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of...
Conference Paper - sjrbm.2025.25 - Open Access
A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city
 Anurag Sarma , Ananya Banik
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Published On: March 23, 2025
The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to reach $441.4 billion by 2027, with a compound annual...
Conference Paper - sjrbm.2025.32 - Open Access
The role of UPI payment applications in driving sustainable practices
 Swapna N. S , Saba Khan
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Published On: July 22, 2025
The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable...
Conference Paper - sjrbm.2025.38 - Open Access
Security, Convenience, and Trust: Critical factors driving consumer preferences in digital payment adoption.
 Roja C. K.
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Published On: July 23, 2025
As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security, convenience, and trust on consumer acceptance of digital...
Review Paper - 2021.01.9 - Open Access
Role of Customer Engagement in Building Customer Loyalty- A Literature Review
 Dr. Rohit Bansal
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Published On: October 03, 2021
Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other...

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