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Samvakti Journal of Research in Business Management
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Conference Paper -
sjrbm.2025.32 -
Open Access
Published On: July 22, 2025 The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable... |
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Conference Paper -
sjrbm.2025.38 -
Open Access
Published On: July 23, 2025 As digital payment solutions become a growing phenomenon, factors that influence consumer acceptance have become a critical business and service concern. This article investigates the correlation of three broad influencing factors security, convenience, and trust on consumer acceptance of digital... |
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Review Paper -
2021.01.9 -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Conference Paper -
sjrbm.2025.52 -
Open Access
Published On: May 14, 2025 The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses... |
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Conference Paper -
sjrbm.2024.6 -
Open Access
Ankita Sarma
, Dr Sharmila Sharan
Published On: October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where the stakes are high for efficiency and... |





