Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Conference Paper - sjrbm.2025.32 - Open Access
The role of UPI payment applications in driving sustainable practices
Swapna N. S , Saba Khan
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Published On: July 22, 2025
The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable...
Conference Paper - sjrbm.2025.84 - Open Access
Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications
Mr. Anuj Biswas , Dr. Shinki K Pandey
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Published On: July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-...
Article - sjrbm.2025.57 - Open Access
Greenwashing in financial technology: An examination of the influence of customer trust on consumer loyalty in Nigeria
Mr. Nazifi saleh , Shinki Pandey, Ibrahim A Ibrahim
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Published On: July 13, 2025
In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-...
Conference Paper - sjrbm.2025.46 - Open Access
Digital learning and future path in education: Opportunities, Challenges and Innovations
Shilpa Mary T , Lakshman K, Ranjini M. L.
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Published On: July 10, 2025
Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the evolution from traditional teaching methods to...
Conference Paper - sjrbm.2025.44 - Open Access
Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
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Published On: July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for...

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