I am Akanksha Kathuria, currently serving as an Assistant Professor of Marketing at the Asian Education Group, Noida. With over a 15 years of experience in academia, I have a strong background in management education.

I am pursuing a Ph.D. in Management from JC Bose University of Science & Technology, YMCA Faridabad. My research interests include marketing strategies, consumer behavior, digital marketing and sustainability.

In addition to my teaching and research activities, I am a POSH Certified Trainer, a Digital Marketing Specialist certified by Digital World School, Faridabad, and hold a certification in Yoga and Positive Psychology from NPTEL and IIT Bombay. My commitment to education and personal development is further demonstrated by my MA degrees in Yoga and English Literature, and my MBA with a specialization in Marketing.

I am also an active member of the editorial board for the Samvakti Journals Journal of Research in Business Management, where I contribute to advancing research in business management. My achievements include multiple awards in teaching,yoga and recognition for social work during the COVID-19 pandemic.