Author | Mr. Jagdeep Dhillon

Prof. Jagdeep Dhillion is working as an Assistant Professor in the domain of Marketing Management. He has completed MBA from University of Pune affiliated institute. He has more than 3 years of teaching experience. He is dedicated professional and faculty in the area of marketing management. His research interest is marketing management, service marketing and brand management.
Research Interest: 
  • Brand Management
  • Marketing
Discipline Count of Research
Brand Management 1
Article - Brand Management - Open Access
Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
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Published Since: November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.